As the fashion market is growing with leaps and bounds. In order to survive the brands need to have a competitive advantage over one another. The try to get their hand on the most unique items, materials existing to cover a huge gap identified. Such unique products tend to have its own market with really low competition and a very high demand.
Looking at it from the customers’ point of view, who wouldn’t want to stand out? Branded items are common whatsoever, what makes one stand out even more are items which are as rare as these. In the article we will further discuss why we are generally more attracted toward such accessories.
These products are able to out shine each and every single thing and person. They are so distinctive in nature. It is so rare to find someone with similar statement pieces. It is more like a customized version of a high end fashion line only for you.
Exclusivity of the material
The material in itself is so rare, and yet expensive which is why this market is only for very highly rich customers who can buy a fortune in just the blink of an eye. The material itself is so rare and unique that the customers have to wait for getting the delivery of their order even by the most famous fashion brands.
As we discussed that such products are rare, and limited: the demand for such handbags or other items tends to be very high. One reason is the basic demand and supply curve. The other can be that this may work as a unique selling point for various brands because customers these days like playing on customization and differentiation. This is exactly how one can fulfill their quest of high end unique and expensive products.
How Do The Companies Meet The Demand?
Well exclusive brands like Prada, Gucci, and Louis Vitton etc are investing millions in raring crocodiles which obviously is not easy. But this is possibly the best way to cater demands. Not just acquire customer but retain them for the foreseen future, this is like the best ever opportunity for them to avail.
What Product Line Do They Have?
Well crocodile skin is an exotic luxury which is used to make products of leather. This includes hand bags, belts, wallets, shoes etc. anything that one can make out of leather can also be made out of such exotic skins. The most famous and highly demanded product is the handbag which is being made by every other high end brand. These brands compete against each other on the basis of uniqueness of their selling points and this however is one unique point to compete on.
Is It Ethical?
One cannot really answer this question as far as there is the demand for such products the companies will however not stop manufacturing them. So therefore it is not solely on them to indulge in this activity but it is also on us the customers who go in and demand for such exotic products. There are many brands that compete on such grounds. Here are also a few brands which have declared the abandoning the use of such exotic materials at the cost of an animal life: which indeed may be a good initiative.
You can reach our collection of crocodile skin items here: